I’ve designed several logos and favicons and they are rewarding commissions because their simplicity allows me to produce several drafts quickly. I begin with 4 logos drafts, pick a favorite, produce more drafts if necessary and pick one to finalize.

Even when designing the logo for bigandsmalls.com I followed the same pattern even though I knew it was likely going to be only text. For the favicon my idea was to use the ampersand from our logo and Dave’s idea was a small white square, inside a large black square. The nested squares was the perfect amount of simplicity for a favicon and between that and the logo the rest of the site was designed to match. I can make that part sound even easier because Dave took care of that while I moved on to other tasks.